There is the ongoing onslaught of electronic media, but what will eventually come to haunt the mainstream media more than anything else is the growing trust deficit.
Each of the consumption patterns, including electronic media, has a distinct identity wrapped around consumer lifestyle. The newspapers survived and flourished even while television was entrenching into the consumer lifestyle. The print and television media will continue to appeal to people even while electronic media claims its fair share of consumer timespace. What is accelerating the adoption of electronic media is the growing distrust in mainstream media. One particular trend of interest is the number of people adopting the electronic lifestyle by disowning the mainstream media. Having to verify what is being written in print media, or spoken on television, is an additional burden the consumer can get away with by relying on the electronic format. This
trend points out that Indians are spending time digging for truth.
The traditional media outlets are not doing themselves any favour by trying to do even better what they have always been good at -- corruption. Take
this article, for example, where the bit about incest in mythology was lifted verbatim from a
pakistani forum indulging in hate speech. It makes one wonder if
ToI really cares about its reader or its own image. Such journalistic ethics leaves consumer with no choice but to dump the mainstream media and switch to electronic sources.
Hat tip to B.Shantanu. (
Link 1,
Link 2)