Sunday, January 06, 2008

Paid content in Chindu

It is a lot easier to get "paid editorial" space in Chindu, especially if you are Left-leaning, than to get advertisement space. Chindu's paid content consists of editorially endorsing an ideology, not a product.

The Hindu : Opinion / News Analysis : On the razor’s edge, care and caution
The Hindu will continue to maintain its high standards for accepting advertisements.

There are newspapers which have “paid content.” These editorially endorse some product, for a consideration. The Hindu doesn’t do this. The marketer must pay for the space he uses, and this is clearly demarcated.

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