Wikileaks and Propaganda Warfare

Just saw this video on the recent episode of the Wikileaks video regarding the US military's shooting of Reuters journalists. The professor's comments were thoughtful and something worth reflecting on as the Indian government is increasingly confronting a similarly hostile media environment in recent times. Security forces universally make judgment errors which cost lives of innocent people - that is not new but the enormous amount of adverse publicity it generates in today's world creates a challenge for governments in managing the situation. I have no issue with the need to ensure justice to victims but how are the broader consequences of adverse publicity to be combated when doing so is in the interest of retaining the support of the civilian population, morale of the security forces and the prerogative of the state to use force itself?